Meta Tags; Names and Keywords:
The easiest way to start the SEO process is to register domain names that are ideal search terms, such as Words like this would automatically help a car mechanic get a higher ranking when someone searches Google for 'car mechanic in Vancouver' or 'Vancouver Car Mechanic'. Furthermore, if the home page used 'Car Mechanic' as the title name,  'car mechanic' is used in sequence in the article appropriately without spam, and the article has 'car mechanic' as keywords, this formula could achieve decent seach results. For small businesses, having two websites, one written as their company site and one written for the subject would bring in better results than just having one site. 

Researching Keyword Popularity:
Time and time again, webmasters receive calls from people that want a website to rank at the top for certain keywords. In some cases, using specialized keywords that are not popular, such as 'Vancouver outdoor taco stands' would be easier to rank higher than keywords like 'Reimax' or 'Vancouver real estate'. A multi-million dollar company like Reimax is not going to be shoved out of position for a budget $200 website, no matter what. With this in mind, the website owner needs to find exploits that will be beneficial on the web.

Blogs and Forums:
Spending time
to write new content every so often will allow for better SEO. Blogs and forums make SEO simple because they can automatically create page titles and keywords to match the content. Or, each page can be customized to have specific keywords and titles. Blogs are also very user friendly. The user can login, write and insert images more simply than using a Word processor.

Rewriting URLs:
With Content Management Systems, there are built-in SEF and SEO tools that can rewrite URLs. In order to rewrite URLs, there is a .htaccess file that allows rewrite conditions. These components that can be used for SEO vary considerably. For example, Joomla has built in SEF / SEO that rewrites URLs in content pages and there are some third party components. Some SEF components can rewrite any URL while some cannot rewrite URLs for other third party components such as Forums. Third party SEF / SEO components will rewrite a larger selection of URLs or they can allow you to make custom titles and tags for any page.

Link Building:
Link building can be done with third parties who provide a service for making quality links. Text links and banner purchases can also be made on some websites with high pageranks. Alternatively, many blogs and forums on the Internet, and classified ad postings like Craigslist allow you to insert free links into the posting. 

Site Submission:
Your website should be submitted to the 'Big Three'; Google, Yahoo and Bing. They all have free submissions. The next level after submitting content is to create sitemaps, especially for large websites with hundreds of URLs.

With Google, you can sign into webmaster tools with a gmail account and use their tools site as submitting sitemaps. With Yahoo, you can login with your Yahoo Messenger id and have an account to insert sitemaps. With Bing, you can login with a hotmail account and keep track of sitemaps.

Generally speaking, long-term websites stay on solid ground while new websites need more work to become established.

Search Engine Optimization is quite a lengthy process. With a prepared website and a simple follow through plan to submit content that is created to reach your audience, you have begun the process for which can evolve, grow and receive abundant traffic.
Comments (5)add comment
written by a guest , May 07, 2012

Add to this that internal links with good anchor text are treated no different to incoming links with good anchor text, if most of your internal links to your Corvettes page used the keyword Corvettes as anchor text they would boost that page for that SERP. Most of my rankings are based on this type of SEO, internal links are so undervalued in the SEO industry.

written by a guest , October 02, 2012

Great thing.

written by a guest , May 08, 2013

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written by a guest , October 28, 2013


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